Trust, Motivation, and Barriers in a "Hurry Up and Vaccinate" Environment: Vaccine Uptake among Black Americans

Kimberly A. Parker, Sarah A. Geegan, Bobi Ivanov, Jardin Dogan-Dixon, Adam E. Tristan, Diane Francis

Research output: Contribution to journalArticlepeer-review


Amid the COVID-19 pandemic, research is needed to translate knowledge of vaccine attitudes into strategic interventions aimed at increasing vaccine uptake. The current study gleaned formative data on vaccination attitudes among underserved Black populations, which can then be used to strategically design messages grounded in theories of persuasion. The goal is to promote vaccination among hesitant Black populations. Specifically, researchers facilitated community-engaged focus groups and individual interviews to better understand Black individuals' attitudes about COVID-19 vaccine uptake. In partnership with predominantly Black churches and a local university, investigators recruited community members to share their perspectives on the COVID-19 pandemic and vaccines. This audience insight will be useful as individuals who remain hesitant to receive COVID-19 vaccines may require targeted, sophisticated interventions.

Original languageEnglish
Pages (from-to)41-61
Number of pages21
JournalInternational Journal of Community Diversity
Issue number2
StatePublished - 2023

Bibliographical note

Publisher Copyright:
© 2023 Common Ground Research Networks. All rights reserved.


  • Community-Engaged Research
  • COVID-19
  • Focus Groups
  • Underrepresented Populations
  • Vaccine Hesitancy

ASJC Scopus subject areas

  • Cultural Studies
  • Anthropology
  • Sociology and Political Science


Dive into the research topics of 'Trust, Motivation, and Barriers in a "Hurry Up and Vaccinate" Environment: Vaccine Uptake among Black Americans'. Together they form a unique fingerprint.

Cite this