Two Sides of the Chinese Sports Media Story: Contrasting State-Owned and Commercially Sponsored Chinese Websites by Nation and Sex of Athlete

Andrew Billings; Qingru Xu; Mingming Xu

doi:10.1177/2167479518759749

Two Sides of the Chinese Sports Media Story: Contrasting State-Owned and Commercially Sponsored Chinese Websites by Nation and Sex of Athlete

Andrew Billings, Qingru Xu, Mingming Xu

Communication

Research output: Contribution to journal › Article › peer-review

12 Scopus citations

Abstract

This study content analyzed news coverage of two state-owned and two commercially sponsored Chinese sports websites over a 14-day period, focusing on issues of nationality and biological sex. Examining 3,417 news stories and 2,327 news images, this study found that the online sports coverage on state and commercial media can be largely divergent, with the former prioritizing party-state ideology and the latter pursuing commercial profits. Compared to the state websites, the commercial websites tended to provide foreign athletes or teams more coverage, whereas the sexualization of women athletes on commercial websites was significant, yet virtually nonexistent on state websites.

Original language	English
Pages (from-to)	244-266
Number of pages	23
Journal	Communication and Sport
Volume	7
Issue number	2
DOIs	https://doi.org/10.1177/2167479518759749
State	Published - Apr 1 2019

Bibliographical note

Publisher Copyright:
© The Author(s) 2018.

Keywords

China
biological sex
nationality
sports media

ASJC Scopus subject areas

Communication
Social Sciences (miscellaneous)

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Cite this

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abstract = "This study content analyzed news coverage of two state-owned and two commercially sponsored Chinese sports websites over a 14-day period, focusing on issues of nationality and biological sex. Examining 3,417 news stories and 2,327 news images, this study found that the online sports coverage on state and commercial media can be largely divergent, with the former prioritizing party-state ideology and the latter pursuing commercial profits. Compared to the state websites, the commercial websites tended to provide foreign athletes or teams more coverage, whereas the sexualization of women athletes on commercial websites was significant, yet virtually nonexistent on state websites.",

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AB - This study content analyzed news coverage of two state-owned and two commercially sponsored Chinese sports websites over a 14-day period, focusing on issues of nationality and biological sex. Examining 3,417 news stories and 2,327 news images, this study found that the online sports coverage on state and commercial media can be largely divergent, with the former prioritizing party-state ideology and the latter pursuing commercial profits. Compared to the state websites, the commercial websites tended to provide foreign athletes or teams more coverage, whereas the sexualization of women athletes on commercial websites was significant, yet virtually nonexistent on state websites.

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Two Sides of the Chinese Sports Media Story: Contrasting State-Owned and Commercially Sponsored Chinese Websites by Nation and Sex of Athlete

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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