Understanding shareholder satisfaction and retention in csa incentive programs

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

Innovations in Community Supported Agriculture (CSA) have intensified during the COVID-19 pandemic, including the use of employer voucher programs. With many first-time shareholders trying the CSA model, evaluating shareholder satisfaction may help improve retention rates. We evaluate a dataset of new and experienced shareholders enrolled in a pilot CSA voucher program to determine what variables impact their decisions to join or recommend CSA. We find that increased levels of shareholder engagement during the CSA season and certain shareholder motivations for initially joining a CSA are associated with increased satisfaction and likelihood of joining a CSA in the future.

Original languageEnglish
Pages (from-to)16-40
Number of pages25
JournalJournal of Food Distribution Research
Volume51
Issue number3
StatePublished - Nov 2020

Bibliographical note

Publisher Copyright:
© 2020, Food Distribution Research Society. All rights reserved.

Keywords

  • CSA incentive programs
  • CSA innovations
  • Community Supported Agriculture
  • Shareholder retention

ASJC Scopus subject areas

  • Food Science
  • Agronomy and Crop Science
  • Economics and Econometrics
  • Marketing
  • Management Science and Operations Research

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