Understanding shareholder satisfaction and retention in csa incentive programs

Jairus Rossi; Tim Woods

Understanding shareholder satisfaction and retention in csa incentive programs

Jairus Rossi, Tim Woods

Agricultural Economics

Research output: Contribution to journal › Article › peer-review

5 Scopus citations

Abstract

Innovations in Community Supported Agriculture (CSA) have intensified during the COVID-19 pandemic, including the use of employer voucher programs. With many first-time shareholders trying the CSA model, evaluating shareholder satisfaction may help improve retention rates. We evaluate a dataset of new and experienced shareholders enrolled in a pilot CSA voucher program to determine what variables impact their decisions to join or recommend CSA. We find that increased levels of shareholder engagement during the CSA season and certain shareholder motivations for initially joining a CSA are associated with increased satisfaction and likelihood of joining a CSA in the future.

Original language	English
Pages (from-to)	16-40
Number of pages	25
Journal	Journal of Food Distribution Research
Volume	51
Issue number	3
State	Published - Nov 2020

Bibliographical note

Publisher Copyright:
© 2020, Food Distribution Research Society. All rights reserved.

Funding

Funding for this publication was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant 16-LFPP-KY-0011. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA. We would also like to thank Margarita Velandia and two anonymous reviewers for their helpful insights and efforts to develop this publication. for this publication was made possible by the U.S. Department of Agriculture?s (USDA) Agricultural Marketing Service through grant 16-LFPP-KY-0011. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA. We would also like to thank Margarita Velandia and two anonymous reviewers for their helpful insights and efforts to develop this publication.

Funders	Funder number
Margarita Velandia
U.S. Department of Agriculture’s National Institute of Food and Agriculture, the Association of Public and Land-grant Universities and Cooperative Extension
U.S. Department of Agriculture
Agricultural Marketing Service	16-LFPP-KY-0011

Keywords

CSA incentive programs
CSA innovations
Community Supported Agriculture
Shareholder retention

ASJC Scopus subject areas

Food Science
Agronomy and Crop Science
Economics and Econometrics
Marketing
Management Science and Operations Research

Cite this

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Understanding shareholder satisfaction and retention in csa incentive programs

Abstract

Bibliographical note

Funding

Keywords

ASJC Scopus subject areas

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Cite this