Unraveling the knot: Political economy and cultural hegemony in wedding media

Research output: Contribution to journalArticlepeer-review

14 Scopus citations


This article examines the hegemonic messages about weddings, gender roles, and consumption in modern society disseminated by The Knot, a bridal media company that claims to be the "#1 wedding website," with brand extensions into magazines, books, and in partnership with the cable outlet Oxygen, the reality television program Real Weddings from The Knot. Analyses of The Knot's media alliances and its reality television program illustrate that as an example of political economy of the media, The Knot and its media synergy create for its female audience the image of the perfect wedding, which maintains a status quo reinforcing femininity and consumerism.

Original languageEnglish
Pages (from-to)60-82
Number of pages23
JournalJournal of Communication Inquiry
Issue number1
StatePublished - 2008


  • Hegemony
  • Media synergy
  • Political economy
  • Reality television
  • Weddings

ASJC Scopus subject areas

  • Cultural Studies
  • Communication
  • Arts and Humanities (miscellaneous)


Dive into the research topics of 'Unraveling the knot: Political economy and cultural hegemony in wedding media'. Together they form a unique fingerprint.

Cite this