Untangling International Sport Social Media Use: Contrasting U.S. and Chinese Uses and Gratifications Across Four Platforms

Andrew C. Billings, Ryan M. Broussard, Qingru Xu, Mingming Xu

Research output: Contribution to journalArticlepeer-review

29 Scopus citations

Abstract

This study of 409 sports fans from the United States and China contrasts uses sought and gratifications obtained within four different social media platforms: Facebook and Twitter (in the United States) and WeChat and Weibo (in China). Results indicated that each of the platforms function in starkly contrasting manners. In the United States, Facebook scored higher than Twitter on every motivational measure; in China, WeChat was found to be better at fostering camaraderie, entertainment, habitual use, and maintaining relationships, while Weibo was found to be better for arousal. Moreover, Chinese respondents reported higher gratifications obtained than American respondent on all 12 factors. Implications are offered for uses and gratifications research as well as sports media scholarship.

Original languageEnglish
Pages (from-to)630-652
Number of pages23
JournalCommunication and Sport
Volume7
Issue number5
DOIs
StatePublished - Oct 1 2019

Bibliographical note

Publisher Copyright:
© The Author(s) 2018.

Keywords

  • China
  • media
  • social media
  • survey
  • uses and gratifications

ASJC Scopus subject areas

  • Communication
  • Social Sciences (miscellaneous)

Fingerprint

Dive into the research topics of 'Untangling International Sport Social Media Use: Contrasting U.S. and Chinese Uses and Gratifications Across Four Platforms'. Together they form a unique fingerprint.

Cite this