U.S. Farmers Markets—Essential Business Survival in Disrupting Times

Jairus Rossi, Mahla Zare, Tim Woods

Research output: Contribution to journalArticlepeer-review


In this paper, we evaluate the impact of COVID-19 on farmers market (FM) sales across the United States during the 2020 operating season using survey responses from 420 market managers. Using a multinomial logit model, we evaluate how certain market characteristics are associated with increased probabilities of market organizations gaining or losing revenue in 2020. We find that SNAP sales changes, market location, and COVID-19 intensity impacted revenue outcomes. State COVID-19 policies for FM and the existence of FM assistance organizations had less of an impact.

Original languageEnglish
Pages (from-to)23-32
Number of pages10
JournalJournal of Food Distribution Research
Issue number1
StatePublished - Mar 2022

Bibliographical note

Publisher Copyright:
© 2022, Food Distribution Research Society. All rights reserved.

ASJC Scopus subject areas

  • Food Science
  • Agronomy and Crop Science
  • Economics and Econometrics
  • Management Science and Operations Research
  • Marketing


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