User engagement with a popular food brand before, during and after a multi-day interactive marketing campaign on a popular live streaming platform
- Keally Haushalter
- , Sara J. Pritschet
- , John W. Long
- , Caitlyn G. Edwards
- , Emma J. Boyland
- , Rebecca K. Evans
- , Travis D. Masterson
Research output: Contribution to journal › Article › peer-review
15
Scopus
citations