Using personalization for cause-related marketing beyond compassion fade on social media

Social Sciences

• Social Media 100%
• Cause Related Marketing 66%
• Intention 50%
• Number of Children 50%
• Groups 33%
• Purpose 33%
• Testing 33%
• Influence 33%
• Advertising 33%
• Social Issues 33%
• Support 16%
• Design Methodology 16%
• Design 16%
• Subject 16%
• Understanding 16%
• Analysis 16%
• Company 16%
• Consumers 16%
• Interaction 16%
• Experiments 16%
• Hypothesis 16%
• Marketing Strategy 16%
• Marketing 16%
• Financial Aid 16%
• Light 16%
• Natural Disasters 16%
• Mediation Analysis 16%
• Donation 16%
• Charity 16%
• Analysis of Covariance 16%
• Environmental Issues 16%
• Moderation 16%

Computer Science

• Social Engagement 50%
• Design 33%
• Indirect Effect 33%
• Practical Implication 16%
• Interaction Effect 16%
• Positive Effect 16%
• Marketing Context 16%