Abstract
This study builds on the burgeoning concept of integrating a vocal component into inoculation-generated resistance. Specifically, this research attempts to isolate the vocal and subvocal components of the inoculation process to clarify recent research that has raised questions about the long-standing proposition that inoculation-motivated counterarguing is an exclusively subvocal process. Furthermore, it separately measures belief levels and belief certainty. The pattern of results indicates that postinoculation talk (PIT) following exposure to the inoculation message can boost belief certainty. These findings complement recent work that suggests that the content of PIT serves reassurance and advocacy purposes.
Original language | English |
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Pages (from-to) | 295-302 |
Number of pages | 8 |
Journal | Communication Research Reports |
Volume | 33 |
Issue number | 4 |
DOIs | |
State | Published - Oct 1 2016 |
Bibliographical note
Publisher Copyright:© 2016 Eastern Communication Association.
Keywords
- Crisis Communication
- Financial
- Inoculation
- Postinoculation Talk
- Resistance
ASJC Scopus subject areas
- Communication