Using Postinoculation Talk to Strengthen Generated Resistance

Lindsay L. Dillingham, Bovi Ivanov

Research output: Contribution to journalArticlepeer-review

10 Scopus citations

Abstract

This study builds on the burgeoning concept of integrating a vocal component into inoculation-generated resistance. Specifically, this research attempts to isolate the vocal and subvocal components of the inoculation process to clarify recent research that has raised questions about the long-standing proposition that inoculation-motivated counterarguing is an exclusively subvocal process. Furthermore, it separately measures belief levels and belief certainty. The pattern of results indicates that postinoculation talk (PIT) following exposure to the inoculation message can boost belief certainty. These findings complement recent work that suggests that the content of PIT serves reassurance and advocacy purposes.

Original languageEnglish
Pages (from-to)295-302
Number of pages8
JournalCommunication Research Reports
Volume33
Issue number4
DOIs
StatePublished - Oct 1 2016

Bibliographical note

Publisher Copyright:
© 2016 Eastern Communication Association.

Keywords

  • Crisis Communication
  • Financial
  • Inoculation
  • Postinoculation Talk
  • Resistance

ASJC Scopus subject areas

  • Communication

Fingerprint

Dive into the research topics of 'Using Postinoculation Talk to Strengthen Generated Resistance'. Together they form a unique fingerprint.

Cite this