Utilizing World Cup success to facilitate development: The case of Ghana Football Association (GFA)

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2 Scopus citations

Abstract

The purpose of this paper is to explain how the Ghana Football Association (GFA) can use their 2010 FIFA World Cup success as a means of fostering development in Ghana. The paper suggests the GFA should integrate corporate social responsibility (CSR) principles to witness this development. Furthermore, the paper also makes note of the value of stakeholder theory and encompassing competent managers if the GFA is to build off their 2010 FIFA World Cup achievement and see development come to fruition. Implications and future research direction are discussed.

Original languageEnglish
Pages (from-to)87-101
Number of pages15
JournalAfrican Journal of Business and Economic Research
Volume6
Issue number1
DOIs
StatePublished - 2011

Bibliographical note

Publisher Copyright:
© 2011 Adonis and Abbey Publishers Ltd. All rights reserved.

Keywords

  • Corporate social responsibility
  • Ghana football
  • Managers
  • Stakeholder theory

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics

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