TY - JOUR
T1 - Validating measures of self control via rasch measurement
AU - Hasford, Jonathan
AU - Bradley, Kelly D.
PY - 2011
Y1 - 2011
N2 - Self control has been offered as a fundamental explanation for consumption behavior in a number of marketing settings. Until recently, measurement of self control had been inadequate, with advances being made only in specific domains. Tangney, Baumeister, and Boone (2004) introduced a reflective measure of self control which has gained popularity across social science research. However, the authors did not subject this critical measure to a review of fit and function through a psychometric lens. This study reviews their measure with consideration of fit and function, applying item response theory, and more specifically, Rasch measurement. Findings suggest that moderate levels of the unidimensional construct of self control are captured by the scale but high risk groups may be neglected by the measure in its current form.
AB - Self control has been offered as a fundamental explanation for consumption behavior in a number of marketing settings. Until recently, measurement of self control had been inadequate, with advances being made only in specific domains. Tangney, Baumeister, and Boone (2004) introduced a reflective measure of self control which has gained popularity across social science research. However, the authors did not subject this critical measure to a review of fit and function through a psychometric lens. This study reviews their measure with consideration of fit and function, applying item response theory, and more specifically, Rasch measurement. Findings suggest that moderate levels of the unidimensional construct of self control are captured by the scale but high risk groups may be neglected by the measure in its current form.
KW - Marketing
KW - Rasch Measurement
KW - Self Control
UR - http://www.scopus.com/inward/record.url?scp=80055073203&partnerID=8YFLogxK
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U2 - 10.19030/jabr.v27i6.6465
DO - 10.19030/jabr.v27i6.6465
M3 - Review article
AN - SCOPUS:80055073203
SN - 0892-7626
VL - 27
SP - 45
EP - 55
JO - Journal of Applied Business Research
JF - Journal of Applied Business Research
IS - 6
ER -