Viral Data

Agnieszka Leszczynski, Matthew Zook

Research output: Contribution to journalEditorial

11 Scopus citations


We are experiencing a historical moment characterized by unprecedented conditions of virality: a viral pandemic, the viral diffusion of misinformation and conspiracy theories, the viral momentum of ongoing Hong Kong protests, and the viral spread of #BlackLivesMatter demonstrations and related efforts to defund policing. These co-articulations of crises, traumas, and virality both implicate and are implicated by big data practices occurring in a present that is pervasively mediated by data materialities, deeply rooted dataist ideologies that entrench processes of datafication as granting objective access to truth and attendant practices of tracking, data analytics, algorithmic prediction, and data-driven targeting of individuals and communities. This collection of papers explores how data (and their absences) is figuring in the making of the discourses, lived realities, and systemic inequalities of the uneven impacts of the coronavirus pandemic.

Original languageEnglish
JournalBig Data and Society
Issue number2
StatePublished - 2020

Bibliographical note

Publisher Copyright:
© The Author(s) 2020.


  • Big Data
  • COVID-19
  • coronavirus
  • datafication
  • pandemic
  • virality

ASJC Scopus subject areas

  • Information Systems and Management
  • Information Systems
  • Communication
  • Library and Information Sciences
  • Computer Science Applications


Dive into the research topics of 'Viral Data'. Together they form a unique fingerprint.

Cite this