Virtual Mayberry: Ritual, Technology, and an Imagined Community

Phillip J. Hutchison

doi:10.1080/01956051.2015.1043720

Virtual Mayberry: Ritual, Technology, and an Imagined Community

Phillip J. Hutchison

Integrated Strategic Communication

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Abstract

This study traces the long-term impact of the 1960s television series The Andy Griffith Show. The analysis emphasizes the relationship between television fan communities and evolving video technology. The findings illustrate how fan engagement has evolved over five decades, yet consistently resists the cultural amnesia associated with modernity.

Original language	English
Pages (from-to)	158-170
Number of pages	13
Journal	Journal of Popular Film and Television
Volume	43
Issue number	4
DOIs	https://doi.org/10.1080/01956051.2015.1043720
State	Published - Oct 2 2015

Bibliographical note

Publisher Copyright:
Copyright © 2015 Taylor & Francis.

Keywords

fandom
reruns
social memory
television syndication
video aesthetics

ASJC Scopus subject areas

Cultural Studies
Visual Arts and Performing Arts

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10.1080/01956051.2015.1043720

Cite this

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abstract = "This study traces the long-term impact of the 1960s television series The Andy Griffith Show. The analysis emphasizes the relationship between television fan communities and evolving video technology. The findings illustrate how fan engagement has evolved over five decades, yet consistently resists the cultural amnesia associated with modernity.",

keywords = "fandom, reruns, social memory, television syndication, video aesthetics",

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Virtual Mayberry: Ritual, Technology, and an Imagined Community

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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