Virtual Mayberry: Ritual, Technology, and an Imagined Community

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


This study traces the long-term impact of the 1960s television series The Andy Griffith Show. The analysis emphasizes the relationship between television fan communities and evolving video technology. The findings illustrate how fan engagement has evolved over five decades, yet consistently resists the cultural amnesia associated with modernity.

Original languageEnglish
Pages (from-to)158-170
Number of pages13
JournalJournal of Popular Film and Television
Issue number4
StatePublished - Oct 2 2015

Bibliographical note

Publisher Copyright:
Copyright © 2015 Taylor & Francis.


  • fandom
  • reruns
  • social memory
  • television syndication
  • video aesthetics

ASJC Scopus subject areas

  • Cultural Studies
  • Visual Arts and Performing Arts


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