Virtual ties, perceptible reciprocity, and real-life gratifications in online community networks: A study of QQ user groups in China

Zixue Tai; Xiaolong Liu

doi:10.4018/978-1-4666-9899-4.ch009

Virtual ties, perceptible reciprocity, and real-life gratifications in online community networks: A study of QQ user groups in China

Zixue Tai, Xiaolong Liu

School of Journalism and Media

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

3 Scopus citations

Abstract

QQ has been a leading force of China's social media revolution both in terms of its user reach and its socio-cultural impact. This chapter offers an analysis of QQ groups based on semi-structured in-depth interviews of 33 users with a particular emphasis on participants' rationales, motivations, and communicative behaviors as displayed in different types of groups. This is accomplished through interrogating a multiple set of individual, collective, social, and contextual factors that shape group dynamics and individual participation. It also discusses the implications of the findings for the scholarship on online communities in general, and the understanding of Chinese online groups in particular.

Original language	English
Title of host publication	Analyzing Digital Discourse and Human Behavior in Modern Virtual Environments
Pages	164-180
Number of pages	17
ISBN (Electronic)	9781466699007
DOIs	https://doi.org/10.4018/978-1-4666-9899-4.ch009
State	Published - Feb 9 2016

Bibliographical note

Publisher Copyright:
© 2016, IGI Global. All rights reserved.

ASJC Scopus subject areas

General Computer Science
General Arts and Humanities
General Social Sciences

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Virtual ties, perceptible reciprocity, and real-life gratifications in online community networks: A study of QQ user groups in China

Abstract

Bibliographical note

ASJC Scopus subject areas

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