Visual Communication as Knowledge Management in Design Thinking

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

2 Scopus citations


The aim of the design thinking is to use a set of developmental, iterative steps through which the unmet needs and desires of users are understood, such that new, usable, and useful solutions can be created for challenges or problems that exist in the world. This chapter describes the design thinking focusing on two critical aspects of the process: knowledge management (KM) and knowledge visualization, to leverage knowledge to user’s betterment. Throughout the needfinding phase, brainstorming phase, prototyping steps and feedback steps, designers and design teams are positioned to gather a great deal of knowledge about a challenge of an organization or user faces and ramifications of that challenge for those most impacted by it. In consideration of the form and type of knowledge created through such interchanges, a case could be made for framing this exchange of knowledge as not so much KM but as a branch of KM known as intellectual capital management.

Original languageEnglish
Title of host publicationThe Handbook of Applied Communication Research
Subtitle of host publicationVolume 1: Volume 2
Number of pages16
ISBN (Electronic)9781119399926
StatePublished - Jan 1 2020

Bibliographical note

Publisher Copyright:
© 2020 John Wiley and Sons, Inc. Published 2020 by John Wiley and Sons, Inc.

ASJC Scopus subject areas

  • Arts and Humanities (all)
  • Social Sciences (all)


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