Voices of the Gatekeepers: Examining the Olympic Channel Production Through a Gendered Lens

Qingru Xu, Andrew C. Billings

Research output: Contribution to journalArticlepeer-review

4 Scopus citations


This study aims to explore the content production at the Olympic Channel through a lens of gender. The eleven interviews with the Olympic Channel professionals suggest that (a) sports media professionals claimed considerable agency, with individual personality and perspectives heavily influencing their journalism practice; (b) regarding content selection, the Olympic Channel seeks to strike a balance between Olympic values and commercial pursuits; and (c) the considerable proportion of female employees play an important role in facilitating a female-friendly workplace in sports newsrooms. This study illustrates the degree to which employees at an International Olympic Committee’s (IOC) official sports media platform value gender equality in their journalism practice.

Original languageEnglish
Pages (from-to)629-650
Number of pages22
JournalMass Communication and Society
Issue number5
StatePublished - 2021

Bibliographical note

Funding Information:
This work was supported by the PhD Students Research Grant of the International Olympic Committee. The authors would like to thank our interviewees for participating in this study.

Publisher Copyright:
© 2021 Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication.

ASJC Scopus subject areas

  • Communication


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