This study aims to explore the content production at the Olympic Channel through a lens of gender. The eleven interviews with the Olympic Channel professionals suggest that (a) sports media professionals claimed considerable agency, with individual personality and perspectives heavily influencing their journalism practice; (b) regarding content selection, the Olympic Channel seeks to strike a balance between Olympic values and commercial pursuits; and (c) the considerable proportion of female employees play an important role in facilitating a female-friendly workplace in sports newsrooms. This study illustrates the degree to which employees at an International Olympic Committee’s (IOC) official sports media platform value gender equality in their journalism practice.
|Number of pages||22|
|Journal||Mass Communication and Society|
|State||Published - 2021|
Bibliographical noteFunding Information:
This work was supported by the PhD Students Research Grant of the International Olympic Committee. The authors would like to thank our interviewees for participating in this study.
© 2021 Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication.
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