Abstract
This study was undertaken to investigate service failures relating to problems with the management of the inanimate environment—termed, facility-based failures. Of the 1540 failure critical incidents collected, 123 were identified as facility-based failures. The three primary types of facility-based failures most likely to occur include cleanliness issues, mechanical problems, and facility design issues. The study also identifies 8 subfailure type categories.
Original language | English |
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Title of host publication | Developments in Marketing Science |
Subtitle of host publication | Proceedings of the Academy of Marketing Science |
Pages | 296 |
Number of pages | 1 |
DOIs | |
State | Published - 2015 |
Publication series
Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
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ISSN (Print) | 2363-6165 |
ISSN (Electronic) | 2363-6173 |
Bibliographical note
Publisher Copyright:© 2015, Academy of Marketing Science.
ASJC Scopus subject areas
- Marketing
- Strategy and Management