Using an active audience perspective, this study examines the wide-ranging inperson and second-screen behaviors that occur while viewing live sports. A national sample of participants (N = 630) was surveyed about their live sports viewing behaviors while watching a normal game, a close game, and one where the outcome was clear. Viewers concurrently engaged in a variety of game-related and unrelated activities, many involving additional screens and a social dimension (e.g., talking about the game with others in person and through media, hanging out with family/friends). Games that were not close encouraged more activity than games that were close. Sports fanship was positively associated with game-related behaviors but not unrelated behaviors. In all, live sports viewing involves a wide array of simultaneous in-person and second-screen activity, with some of that activity focused on the sporting events themselves, and other activities focused on meeting the responsibilities of daily life.
|Number of pages||15|
|Journal||International Journal of Sport Communication|
|State||Published - Jun 2021|
Bibliographical notePublisher Copyright:
© 2021 Human Kinetics, Inc.
- Active audiences
- Sports fanship
- Sports viewing
ASJC Scopus subject areas
- Business and International Management
- Tourism, Leisure and Hospitality Management