Yes, you can import, analyze, and create dashboards and storyboards in tableau! the gbi case

Ann D. O’brien, Dan N. Stone

Research output: Contribution to journalArticlepeer-review

13 Scopus citations

Abstract

This case introduces students to visualizing accounting data in Tableau. In it, students import data, conduct basic data cleaning, answer client queries, and create visualizations, including dashboards and storyboards. From the case, students learn basic data cleaning and visualization skills. In its final phase, they also learn critical thinking skills from analyzing a business case and creating a dashboard and storyboard to support business decision making. They experience first-hand the exciting processes of understanding, performing, and communicating professional data analytics work. Undergraduate or graduate accounting students who have completed an introductory accounting class will benefit from the case. Evidence from applications suggests that the case is relevant, interesting, and useful for the goal of teaching introductory data visualization skills, using Tableau, to accounting students. The case is easy to implement, authentic, engaging, and a timely instructional resource for accounting instructors and students.

Original languageEnglish
Pages (from-to)21-31
Number of pages11
JournalJournal of Emerging Technologies in Accounting
Volume17
Issue number1
DOIs
StatePublished - 2020

Bibliographical note

Publisher Copyright:
© 2020, American Accounting Association. All rights reserved.

Funding

For valuable comments and suggestions, we thank our students at the University of Kentucky and the University of Wisconsin–Madison, and workshop participants at the 2018 AIS Educator’s Conference and the 2019 AIS and SET Midyear Meeting participants. Thanks also to Scott Wilton for help in preparing the initial draft and to the University of Kentucky, the Gatton College of Business, the Von Allmen School of Accountancy, and the University of Wisconsin–Madison for financial support that enabled the creation of this case. For valuable comments and suggestions, we thank our students at the University of Kentucky and the University of Wisconsin?Madison, and workshop participants at the 2018 AIS Educator?s Conference and the 2019 AIS and SET Midyear Meeting participants. Thanks also to Scott Wilton for help in preparing the initial draft and to the University of Kentucky, the Gatton College of Business, the Von Allmen School of Accountancy, and the University of Wisconsin?Madison for financial support that enabled the creation of this case.

FundersFunder number
Gatton College of Business/Economics
University of Wisconsin-Madison
University of Wisconsin-Madison
Von Allmen School of Accountancy
University of Kentucky

    Keywords

    • Dashboards
    • Data analytics
    • Data visualization
    • Tableau

    ASJC Scopus subject areas

    • Accounting
    • Computer Science Applications

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