Market Research and Actuarial Services for Kentucky Health Insurance Exchange

The University of Kentucky (UK) shall perform a market analysis and environmental scan to assess outreach and education needs. At the completion of data collection, University staff will collaborate with CHFS staff to further analyze data and assist with projecting trends in the insured populations, uninsured populations, market changes, and define economic models to project trends. Through this contract, UK shall compile a complete data set to use in developing an outreach and education plan that includes milestones and federal requirements for a Health Benefits Exchange.