UK CIS Team Up Project

The medial campaign is esigned to reach at risk women who have not previously obtained cancer screenings in nine selected eastern Y counties with potential for exposure to more than 18 additional surrounding counties. The campaign is modeled after the evidence-based research study conducted in Forsyth County, North Carolina that has een peer reviewed on the Cancer Control Planel Campaign interventions include but not limited to television a s, radio ads, bookmarks, church bulletins, flyers, posters, and press releases. Will develop plans to expand the campaign statewide, sustain the activities in the following 3-4 years, and to innovate and pilot new t ols as needed statewide pending results of evaluations of all activities.