Adding temporal information to direct-demand models: Hourly estimation of bicycle and pedestrian traffic in Blacksburg, VA

Cycling and walking are environmentally-friendly transport modes, providing alternatives to automobility. However, exposure to hazards (e.g., crashes) may influence the choice to walk or cycle for risk-averse populations, minimizing non-motorized travel as an alternative to driving. Most models to estimate non-motorized traffic volumes (and subsequently hazard exposure) are based on specific time periods (e.g., peak-hour) or long-term averages (e.g., Annual Average Daily Traffic), which do not allow for estimating hazard exposure by time of day. We calculated Annual Average Hourly Traffic estimates of bicycles and pedestrians from a comprehensive traffic monitoring campaign in a small university town (Blacksburg, VA) to develop hourly direct-demand models that account for both spatial (e.g., land use, transportation) and temporal (i.e., time of day) factors. We developed two types of models: (1) hour-specific models (i.e., one model for each hour of the day) and (2) a single spatiotemporal model that directly incorporates temporal variables. Our model results were reasonable (adj-R² for the hour-specific [spatiotemporal] bicycle model: ∼0.47 [0.49]; pedestrian model: ∼0.69 [0.72]). We found correlation among non-motorized traffic, land use (e.g., population density), and transportation (e.g., on-street facility) variables. Temporal variables had a similar magnitude of correlation as the spatial variables. We produced spatial estimates that vary by time of day to illustrate spatiotemporal traffic patterns for the entire network. Our temporally-resolved models could be used to assess exposure to hazards (e.g. air pollution, crashes) or locate safety-related infrastructure (e.g., striping, lights) based on targeted time periods (e.g., peak-hour, nighttime) that temporally averaged estimates cannot.