Advancements in causality research on information seeking and communication in hospitality and tourism: A hybrid methodology

This paper reviews causality research on information seeking and communication within the hospitality and tourism from 186 papers by a hybrid approach combining the bibliographic coupling, and the Information-Seeking and Communication Model. Five key thematic areas emerged: sustainability, eWOM, risk and crisis management, destination brand, experience and image, menu and promotion, revealing complex interrelations and intersections among topics. The research path demonstrates diversity, with the evaluation objectives extending beyond information content and providers to include media, products and services, initial information providers, self-evaluation, other users, and expected behavior. Attributes assessed include not just utility and credibility but also cognition, emotion, and attitude, which vary significantly across topics. Theoretical contributions and research agendas derived from these distinctions are discussed.