Approaches to Mormon Identity and Practice in the #ldsconf Twitter Hashtag

In this paper, we document different expressions of Mormon identity and different approaches to Mormon practice within the #ldsconf Twitter hashtag. In particular, we examine #ldsconf during two important events in the recent history of the Church of Jesus Christ of Latter-day Saints: the presidential transition from Thomas Monson to Russell Nelson in January 2018, and the Church’s formal acceptance of Nelson as Church president in April 2018. Our findings suggest that the #ldsconf hashtag allows for more expression of identity than formal Latter-day Saint contexts and that Twitter hashtags afford a ready audience for religious discussion in which no bounds are set on appropriate identity or practice.