Assessing the financial value of digital advertising: An event study approach

Producción científica: Chapter › revisión exhaustiva

1 Cita (Scopus)

Idioma original	English
Título de la publicación alojada	Digital Advertising
Subtítulo de la publicación alojada	Theory and Research, Third Edition
Páginas	222-242
Número de páginas	21
ISBN (versión digital)	9781317225461
DOI	https://doi.org/10.4324/9781315623252
Estado	Published - ene 1 2017

ASJC Scopus subject areas

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