TY - JOUR
T1 - Blog power
T2 - Examining the effects of practitioner blog use on power in public relations
AU - Porter, Lance V.
AU - Sweetser Trammell, Kaye D.
AU - Chung, Deborah
AU - Kim, Eunseong
PY - 2007/3
Y1 - 2007/3
N2 - While blogs are not yet a standard public relations tool, practitioners use blogs to enhance their power within their organizations. Using an online survey of public relations practitioners, this pilot test examined the relationship between power and blog use. Three factored categorizations of blog use among practitioners emerged: routine information and research, interactive blog communication, and issues identification. Results showed differences based on power, between blog users and non-users, owner-practitioners and non-owners, among others.
AB - While blogs are not yet a standard public relations tool, practitioners use blogs to enhance their power within their organizations. Using an online survey of public relations practitioners, this pilot test examined the relationship between power and blog use. Three factored categorizations of blog use among practitioners emerged: routine information and research, interactive blog communication, and issues identification. Results showed differences based on power, between blog users and non-users, owner-practitioners and non-owners, among others.
KW - Blogs
KW - Internet
KW - Power
KW - Public relations practitioners
KW - Web
KW - Weblogs
UR - http://www.scopus.com/inward/record.url?scp=33847052757&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=33847052757&partnerID=8YFLogxK
U2 - 10.1016/j.pubrev.2006.11.018
DO - 10.1016/j.pubrev.2006.11.018
M3 - Article
AN - SCOPUS:33847052757
SN - 0363-8111
VL - 33
SP - 92
EP - 95
JO - Public Relations Review
JF - Public Relations Review
IS - 1
ER -