Campaigns and interventions

Donald W. Helme; Matthew W. Savage; Rachael A. Record

doi:10.4324/9780203366820-26

Campaigns and interventions

Donald W. Helme
, Matthew W. Savage
, Rachael A. Record

Producción científica: Chapter › revisión exhaustiva

3 Citas (Scopus)

Resumen

In this chapter, we’ll explore some of the most common types of health communication campaigns and interventions to provide further insight into what they are and what they can be expected to accomplish. In addition, we’ll explain the role of theory in campaigns and interventions, as well as discuss the direction future campaigns and interventions are headed. We hope to illustrate the critical role that mass media campaigns and interventions play in health promotion and risk prevention.

Idioma original	English
Título de la publicación alojada	Health Communication
Subtítulo de la publicación alojada	Theory, Method, and Application
Páginas	397-427
Número de páginas	31
ISBN (versión digital)	9781134063635
DOI	https://doi.org/10.4324/9780203366820-26
Estado	Published - ene 1 2014

Nota bibliográfica

Publisher Copyright:
© 2015 Taylor & Francis.

ASJC Scopus subject areas

General Arts and Humanities
General Social Sciences
General Medicine

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10.4324/9780203366820-26

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Campaigns and interventions

Resumen

Nota bibliográfica

ASJC Scopus subject areas

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Huella

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