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Cocreation Experience in Peer-to-Peer Accommodations: Conceptualization and Scale Development

  • Pei Zhang
  • , Fang Meng
  • , Kevin Kam Fung So

Producción científica: Articlerevisión exhaustiva

51 Citas (Scopus)

Resumen

Most value cocreation measurement scales have focused on physical cocreation behavior rather than the cocreation experience. This study aims to conceptualize the construct of cocreation experience and develop a corresponding measurement scale in peer-to-peer accommodations using a sequential mixed-methods approach. The multistage scale development procedure generated a measurement containing six reflective dimensions: authenticity, autonomy, control, learning, personalization, and connection. This study contributes to the literature by conceptualizing and operationalizing the construct of the cocreation experience in peer-to-peer accommodations. Findings provide insight into customers’ shared experiences and enable tourism and hospitality practitioners to improve the customer experience.

Idioma originalEnglish
Páginas (desde-hasta)1333-1351
Número de páginas19
PublicaciónJournal of Travel Research
Volumen60
N.º6
DOI
EstadoPublished - jul 2021

Nota bibliográfica

Publisher Copyright:
© The Author(s) 2020.

Financiación

The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This study was funded by the College of Hospitality, Retail and Sport Management, University of South Carolina.

Financiadores
College of Hospitality, Retail and Sport Management, University of South Carolina

    ASJC Scopus subject areas

    • Geography, Planning and Development
    • Transportation
    • Tourism, Leisure and Hospitality Management

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