College-age consumers' knowledge and perceptions of food irradiation

Aslihan D. Spaulding; Bryon R. Wiegand; Patrick D. O'Rourke

doi:10.1300/J038v13n04_06

College-age consumers' knowledge and perceptions of food irradiation

Aslihan D. Spaulding
, Bryon R. Wiegand
, Patrick D. O'Rourke

Agricultural Economics

Producción científica: Article › revisión exhaustiva

4 Citas (Scopus)

Resumen

This paper explores consumers of 18-24 years of age and their perceptions of irradiated ground beef products and role of irradiation on their purchase decisions. Data was collected with a survey of college- age consumers. Results showed that the majority of participants would be willing to purchase irradiated food products. Participants were somewhat concerned about impact of irradiation on safety and taste. The term "irradiated" and cost to consumer had a negative impact on participants' willingness to purchase irradiated ground beef products. The identification of the attributes should provide a useful guidance for the beef industry in terms of determining marketing strategies to increase the level of this segment of the consumer groups' preference for irradiated products. doi:10.1300/J038v13n04_06

Idioma original	English
Páginas (desde-hasta)	99-113
Número de páginas	15
Publicación	Journal of Food Products Marketing
Volumen	13
N.º	4
DOI	https://doi.org/10.1300/J038v13n04_06
Estado	Published - ago 14 2007

Financiación

Aslihan D. Spaulding is Assistant Professor of Agribusiness, Bryon R. Wiegand is Associate Professor, and Patrick D. O’Rourke is Professor, Illinois State University, IL. Address correspondence to: Aslihan D. Spaulding, Campus Box 5020, Normal, IL 61790-5020 (E-mail: [email protected]). This research was funded by the State of Illinois through the Illinois Council on Food and Agricultural Research (C-FAR).

Financiadores
C-FAR
Illinois Council on Food and Agricultural Research

ASJC Scopus subject areas

Food Science
Business and International Management
Marketing

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AB - This paper explores consumers of 18-24 years of age and their perceptions of irradiated ground beef products and role of irradiation on their purchase decisions. Data was collected with a survey of college- age consumers. Results showed that the majority of participants would be willing to purchase irradiated food products. Participants were somewhat concerned about impact of irradiation on safety and taste. The term "irradiated" and cost to consumer had a negative impact on participants' willingness to purchase irradiated ground beef products. The identification of the attributes should provide a useful guidance for the beef industry in terms of determining marketing strategies to increase the level of this segment of the consumer groups' preference for irradiated products. doi:10.1300/J038v13n04_06

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KW - Consumer attitudes

KW - Food irradiation

KW - Ground beef

KW - Willingness to purchase

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College-age consumers' knowledge and perceptions of food irradiation

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