Resumen
This article assesses how consumers' decision-making styles relate to their shopping mall behavior and their global evaluations of shopping malls. Based on exploratory data analysis including the use of the comparative method, the article provides a theoretical model of antecedents and consequences of consumer-decision making styles. Data for this report come from personal face-to-face mall intercepts of shoppers (n = 527) in two super-regional (West Edmonton Mall and Mall of America in Bloomington) and two regional (Pier 39 in San Francisco and Forum Shops in Las Vegas) malls. The EDA results support a complex view of the antecedents and consequences of consumer decision-making styles. The article concludes with specific suggestions for extending psychological theory of shopping behavior and advancing strategic mall-retailing strategies.
| Idioma original | English |
|---|---|
| Páginas (desde-hasta) | 535-548 |
| Número de páginas | 14 |
| Publicación | Journal of Business Research |
| Volumen | 59 |
| N.º | 5 |
| DOI | |
| Estado | Published - may 2006 |
Nota bibliográfica
Funding Information:The authors gratefully acknowledge funding of this study by a grant from the International Council of Shopping Centers Educational Foundation.
Financiación
The authors gratefully acknowledge funding of this study by a grant from the International Council of Shopping Centers Educational Foundation.
| Financiadores |
|---|
| International Council of Shopping Centers Educational Foundation |
ASJC Scopus subject areas
- Marketing
Huella
Profundice en los temas de investigación de 'Consumer decision-making styles and mall shopping behavior: Building theory using exploratory data analysis and the comparative method'. En conjunto forman una huella única.Citar esto
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