Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2025), 53, 3, (949-954), 10.1007/s11747-024-01059-0)

Jordan W. Moffett; Patrick Fennell; Colleen M. Harmeling; Daniel Sheehan; Alexander Bleier

doi:10.1007/s11747-024-01080-3

Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2025), 53, 3, (949-954), 10.1007/s11747-024-01059-0)

Jordan W. Moffett
, Patrick Fennell
, Colleen M. Harmeling
, Daniel Sheehan
, Alexander Bleier

Producción científica: Comment/debate

Resumen

The article The Taguchi approach to large‑scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice, written by Jordan W. Moffett, Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan, Alexander Bleier, was originally published under exclusive license to Academy of Marketing Science 2024.

Idioma original	English
Páginas (desde-hasta)	968
Número de páginas	1
Publicación	Journal of the Academy of Marketing Science
Volumen	54
N.º	3
DOI	https://doi.org/10.1007/s11747-024-01080-3
Estado	Published - jun 2026

Nota bibliográfica

Publisher Copyright:
© The Authors 2024.

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

Acceder al documento

10.1007/s11747-024-01080-3

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Citar esto

Moffett, J. W., Fennell, P., Harmeling, C. M., Sheehan, D., & Bleier, A. (2026). Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2025), 53, 3, (949-954), 10.1007/s11747-024-01059-0). Journal of the Academy of Marketing Science, 54(3), 968. https://doi.org/10.1007/s11747-024-01080-3

Moffett, Jordan W. ; Fennell, Patrick ; Harmeling, Colleen M. et al. / Correction to : The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2025), 53, 3, (949-954), 10.1007/s11747-024-01059-0). En: Journal of the Academy of Marketing Science. 2026 ; Vol. 54, N.º 3. pp. 968.

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abstract = "The article The Taguchi approach to large‑scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice, written by Jordan W. Moffett, Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan, Alexander Bleier, was originally published under exclusive license to Academy of Marketing Science 2024.",

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Moffett, JW, Fennell, P, Harmeling, CM , Sheehan, D & Bleier, A 2026, 'Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2025), 53, 3, (949-954), 10.1007/s11747-024-01059-0)', Journal of the Academy of Marketing Science, vol. 54, n.º 3, pp. 968. https://doi.org/10.1007/s11747-024-01080-3

Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2025), 53, 3, (949-954), 10.1007/s11747-024-01059-0). / Moffett, Jordan W.; Fennell, Patrick; Harmeling, Colleen M. et al.
En: Journal of the Academy of Marketing Science, Vol. 54, N.º 3, 06.2026, p. 968.

Producción científica: Comment/debate

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Moffett JW, Fennell P, Harmeling CM , Sheehan D, Bleier A. Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2025), 53, 3, (949-954), 10.1007/s11747-024-01059-0). Journal of the Academy of Marketing Science. 2026 jun;54(3):968. doi: 10.1007/s11747-024-01080-3