Discrimination and Stereotypical Responses to Robots as a Function of Robot Colorization

Jessica K. Barfield

doi:10.1145/3450614.3463411

Discrimination and Stereotypical Responses to Robots as a Function of Robot Colorization

Jessica K. Barfield

School of Information Science

Producción científica: Conference contribution › revisión exhaustiva

15 Citas (Scopus)

Resumen

Past research has shown that color can evoke an emotional response from people in various situations. Exploring this finding for robots, this paper presents a study with 175 participants who evaluated how eight robots designed with different colors would be viewed by society along a number of dimensions. The results indicated that subjects thought society would discriminate against a black or rainbow colorized robot more so than a robot portrayed as white. Further, the black colorized robot was thought to be stronger than a white or yellow colorized robot and subjects indicated that a red and black robot would be selected more often to commit an assault than the other robots. Additionally, the data revealed that a rainbow-colored robot was more likely to be selected as an elementary school teacher and personal friend but would receive more disrespect within society.

Idioma original	English
Título de la publicación alojada	UMAP 2021 - Adjunct Publication of the 29th ACM Conference on User Modeling, Adaptation and Personalization
Páginas	109-114
Número de páginas	6
ISBN (versión digital)	9781450383677
DOI	https://doi.org/10.1145/3450614.3463411
Estado	Published - jun 21 2021
Evento	29th ACM Conference on User Modeling, Adaptation and Personalization, UMAP 2021 - Virtual, Online, Netherlands Duración: jun 21 2020 → jun 25 2020

Serie de la publicación

Nombre	UMAP 2021 - Adjunct Publication of the 29th ACM Conference on User Modeling, Adaptation and Personalization

Conference

Conference	29th ACM Conference on User Modeling, Adaptation and Personalization, UMAP 2021
País/Territorio	Netherlands
Ciudad	Virtual, Online
Período	6/21/20 → 6/25/20

Nota bibliográfica

Publisher Copyright:
© 2021 ACM.

ASJC Scopus subject areas

Software

Acceder al documento

10.1145/3450614.3463411

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Citar esto

K. Barfield, J. (2021). Discrimination and Stereotypical Responses to Robots as a Function of Robot Colorization. En UMAP 2021 - Adjunct Publication of the 29th ACM Conference on User Modeling, Adaptation and Personalization (pp. 109-114). (UMAP 2021 - Adjunct Publication of the 29th ACM Conference on User Modeling, Adaptation and Personalization). https://doi.org/10.1145/3450614.3463411

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title = "Discrimination and Stereotypical Responses to Robots as a Function of Robot Colorization",

abstract = "Past research has shown that color can evoke an emotional response from people in various situations. Exploring this finding for robots, this paper presents a study with 175 participants who evaluated how eight robots designed with different colors would be viewed by society along a number of dimensions. The results indicated that subjects thought society would discriminate against a black or rainbow colorized robot more so than a robot portrayed as white. Further, the black colorized robot was thought to be stronger than a white or yellow colorized robot and subjects indicated that a red and black robot would be selected more often to commit an assault than the other robots. Additionally, the data revealed that a rainbow-colored robot was more likely to be selected as an elementary school teacher and personal friend but would receive more disrespect within society.",

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K. Barfield, J 2021, Discrimination and Stereotypical Responses to Robots as a Function of Robot Colorization. En UMAP 2021 - Adjunct Publication of the 29th ACM Conference on User Modeling, Adaptation and Personalization. UMAP 2021 - Adjunct Publication of the 29th ACM Conference on User Modeling, Adaptation and Personalization, pp. 109-114, 29th ACM Conference on User Modeling, Adaptation and Personalization, UMAP 2021, Virtual, Online, Netherlands, 6/21/20. https://doi.org/10.1145/3450614.3463411

Discrimination and Stereotypical Responses to Robots as a Function of Robot Colorization. / K. Barfield, Jessica.
UMAP 2021 - Adjunct Publication of the 29th ACM Conference on User Modeling, Adaptation and Personalization. 2021. p. 109-114 (UMAP 2021 - Adjunct Publication of the 29th ACM Conference on User Modeling, Adaptation and Personalization).

Producción científica: Conference contribution › revisión exhaustiva

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K. Barfield J. Discrimination and Stereotypical Responses to Robots as a Function of Robot Colorization. En UMAP 2021 - Adjunct Publication of the 29th ACM Conference on User Modeling, Adaptation and Personalization. 2021. p. 109-114. (UMAP 2021 - Adjunct Publication of the 29th ACM Conference on User Modeling, Adaptation and Personalization). doi: 10.1145/3450614.3463411