Don’t Hate me Because I am Beautiful: Identifying the Relative Influence of Celebrity Attractiveness and Character Traits on Credibility

Nora J. Rifon; Mengtian Jiang; Sookyong  Kim

doi:10.1007/978-3-658-10558-7_11

Don’t Hate me Because I am Beautiful: Identifying the Relative Influence of Celebrity Attractiveness and Character Traits on Credibility

Nora J. Rifon, Mengtian Jiang, Sookyong Kim

Integrated Strategic Communication

Producción científica: Chapter › revisión exhaustiva

Idioma original	American English
Título de la publicación alojada	Advances in Advertising Research (Vol. VI)
Páginas	125-134
DOI	https://doi.org/10.1007/978-3-658-10558-7_11
Estado	Published - 2016

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title = "Don{\textquoteright}t Hate me Because I am Beautiful: Identifying the Relative Influence of Celebrity Attractiveness and Character Traits on Credibility",

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AU - Rifon, Nora J.

AU - Jiang, Mengtian

AU - Kim, Sookyong

PY - 2016

Y1 - 2016

U2 - 10.1007/978-3-658-10558-7_11

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BT - Advances in Advertising Research (Vol. VI)

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Don’t Hate me Because I am Beautiful: Identifying the Relative Influence of Celebrity Attractiveness and Character Traits on Credibility

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