Effects of Low-Carbon Visualizations in Landscape Design Based on Virtual Eye-Movement Behavior Preference

Three-dimensional geovisualization in landscape design can be used to evaluate the efforts of mitigating CO₂ emissions. This study evaluated subjects’ emotional preferences for 3D landscape design through an eye movement tracking experiment. In the case that the color of the building materials was positively correlated with low carbon emissions, green, blue, and gray were typical representatives of low carbon emissions. Through the eye movement tracking experiment, subjects’ emotional preferences for different building colors were obtained. The results show that the fixation trajectory is consistent with the preset green and energy saving parameters, and the design effect of the architectural landscape can be evaluated by detecting virtual eye movement tracking. There is a coupling relationship between virtual eye movement tracking, expert interviews, and evaluation results, so that it presents a logical relationship between virtual eye movement, the color of lowcarbon materials, and carbon emissions. In addition, the affective preference analysis and entropy weight method confirmed their effectiveness in the evaluation of the 3D landscape design effect, which had a positive impact on the CO₂ emission reduction of the construction industry. These results will contribute to the development of 3D landscape design in the architecture industry and provide new ideas and methods for the carbon peak project.