Entrepreneurial hybridity: concept and context in creative and cultural organizations

In what ways does entrepreneurial hybridity emerge within the creative and cultural industries and affect nascent arts organizations? This chapter explores the emerging phenomenon of entrepreneurial hybridity within the creative and cultural industries. In concept, a sociology of entrepreneurship from an institutional perspective (Bruton et al., 2010; Thornton, 1999; Tracey et al., 2011) is utilized to frame entrepreneurial hybridity as a construction of the meso-level environment surrounding alternative organizational structures in the creative and cultural industries. In context, this chapter centers on the meaning of entrepreneurial hybridity for creative practitioners in the craft industry. Thus, this chapter aims to frame entrepreneurial hybridity as being influenced by, emerging from, and deriving its meaning from grounded contexts. This chapter explores the idea of a "female gaze" as a construct for women's entrepreneurial activity within the craft industry. Ultimately, an exploration of a "community-market logics model" highlights the implications of entrepreneurial hybridity as a method for developing sustainable communities of practice (Costanzo et al., 2014; Santos et al., 2015).