TY - JOUR
T1 - Expanding the loyalty concept to include preference for a shopping mall
AU - LeHew, Melody L.Adkins
AU - Burgess, Brigitte
AU - Wesley, Scarlett
PY - 2002/7
Y1 - 2002/7
N2 - This paper is an initial investigation into the feasibility of customer loyalty towards an enclosed mall. Recently, several mall development companies have established frequent shopper programmes to enhance loyalty to their particular mall properties. The purpose of the research is to determine if a loyal mall group exists; and if so, investigate their assessment of mall characteristics to provide a better understanding of those attributes influencing a loyal response. Results support the presence of loyal mall customers, and several mall attributes influenced such loyalty. Managerial implications and suggestions for future research are provided.
AB - This paper is an initial investigation into the feasibility of customer loyalty towards an enclosed mall. Recently, several mall development companies have established frequent shopper programmes to enhance loyalty to their particular mall properties. The purpose of the research is to determine if a loyal mall group exists; and if so, investigate their assessment of mall characteristics to provide a better understanding of those attributes influencing a loyal response. Results support the presence of loyal mall customers, and several mall attributes influenced such loyalty. Managerial implications and suggestions for future research are provided.
KW - Customer Loyalty
KW - Patronage
KW - Retail Strategy
KW - Shopping Centres
UR - http://www.scopus.com/inward/record.url?scp=18144388912&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=18144388912&partnerID=8YFLogxK
U2 - 10.1080/09593960210139643
DO - 10.1080/09593960210139643
M3 - Article
AN - SCOPUS:18144388912
SN - 0959-3969
VL - 12
SP - 225
EP - 236
JO - International Review of Retail, Distribution and Consumer Research
JF - International Review of Retail, Distribution and Consumer Research
IS - 3
ER -