How exhibitionism and voyeurism contribute to engagement in SNS use: The mediating effects of content production and consumption

This study explored the mediating effects of two patterns of content use (production and consumption) on the relationship between psychological traits (exhibitionism and voyeurism) and intensity of social networking service (SNS) use. From a random sample (n = 409) collected by a cross-sectional online survey among university students, the authors found that voyeurism, content production, and content consumption have direct effects on intensity of SNS use. Furthermore, exhibitionism and voyeurism have indirect effects on intensity of SNS use through content production and content consumption. These findings support empirical evidence that the relationship between individuals’ psychological traits and their intensity of SNS use may be in fact mediated through content use.