Imaginary worlds: Using visual network scales to capture perceptions of social networks

Ajay Mehra; Stephen P. Borgatti; Scott Soltis; Theresa Floyd; Daniel S. Halgin; Brandon Ofem; Virginie Lopez-Kidwell

doi:10.1108/S0733-558X(2014)0000040016

Imaginary worlds: Using visual network scales to capture perceptions of social networks

Ajay Mehra, Stephen P. Borgatti, Scott Soltis, Theresa Floyd, Daniel S. Halgin, Brandon Ofem, Virginie Lopez-Kidwell

Management

Producción científica: Chapter › revisión exhaustiva

39 Citas (Scopus)

Resumen

Social networks are not just patterns of interaction and sentiment in the real world; they are also cognitive (re)constructions of social relations, some real, some imagined. Focusing on networks as mental entities, our essay describes a new method that relies on stylized network images to gather quantitative data on how people "see" specific aspects of their social worlds. We discuss the logic of our approach, present several examples of "visual network scales," discuss some preliminary findings, and identify some of the problems and prospects in this nascent line of work on the phenomenology of social networks. Keywords: Cognition; cognitive social networks.

Idioma original	English
Título de la publicación alojada	Contemporary Perspectives on Organizational Social Networks
Páginas	315-336
Número de páginas	22
DOI	https://doi.org/10.1108/S0733-558X(2014)0000040016
Estado	Published - 2014

Serie de la publicación

Nombre	Research in the Sociology of Organizations
Volumen	40
ISSN (versión impresa)	0733-558X

ASJC Scopus subject areas

Sociology and Political Science
Organizational Behavior and Human Resource Management

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10.1108/S0733-558X(2014)0000040016

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Mehra, A., Borgatti, S. P., Soltis, S., Floyd, T., Halgin, D. S., Ofem, B., & Lopez-Kidwell, V. (2014). Imaginary worlds: Using visual network scales to capture perceptions of social networks. En Contemporary Perspectives on Organizational Social Networks (pp. 315-336). (Research in the Sociology of Organizations; Vol. 40). https://doi.org/10.1108/S0733-558X(2014)0000040016

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Imaginary worlds: Using visual network scales to capture perceptions of social networks

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