Issues evaluation: The case of Microsoft

Jihye Kim; Yungwook Kim

doi:10.1108/13563280110391304

Issues evaluation: The case of Microsoft

Jihye Kim, Yungwook Kim

Integrated Strategic Communication

Producción científica: Article › revisión exhaustiva

1 Cita (Scopus)

Resumen

The purpose of this study was to achieve objective information about how media delivered messages to cover an issue. Through the discussion of issues and issue management, the relationship between media exposure and issue handling by media was investigated and then the issue life cycle was applied to the Microsoft antitrust trial case. A new formula for measuring media exposure was also introduced for the next step of applications.

Idioma original	English
Páginas (desde-hasta)	76-81
Número de páginas	6
Publicación	Corporate Communications
Volumen	6
N.º	2
DOI	https://doi.org/10.1108/13563280110391304
Estado	Published - jun 1 2001

ASJC Scopus subject areas

Industrial relations
Organizational Behavior and Human Resource Management

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10.1108/13563280110391304

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Issues evaluation: The case of Microsoft

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