Management of a luxury brand: Dimensions and sub-variables from a case study of LVMH

Social Sciences

• Luxuries 100%
• Brand Management 71%
• Luxury Goods 71%
• Operational Definition 28%
• Design Methodology 14%
• Best Practice 14%
• Historical Research 14%
• Strategic Planning 14%
• Brand Strategy 14%
• Management Strategy 14%
• Practical Implication 14%
• Historical Review 14%

Economics, Econometrics and Finance

• Brand Management 100%
• Luxury Goods 83%
• Specific Industry 33%
• Marketing 16%
• Management Strategy 16%