Resumen
This article reviews a long program of research designed to investigate ways to increase the effectiveness of televised antidrug public service announcements. The review highlights the importance of audience targeting (adolescent and young adult high sensation seekers) and message design (message sensation value) in campaign research. It also emphasizes the role of theory and evaluation in programmatic research.
| Idioma original | English |
|---|---|
| Páginas (desde-hasta) | 1472-1480 |
| Número de páginas | 9 |
| Publicación | Journal of Health Communication |
| Volumen | 19 |
| N.º | 12 |
| DOI | |
| Estado | Published - dic 1 2014 |
Nota bibliográfica
Publisher Copyright:© 2014 Copyright Taylor & Francis Group, LLC.
ODS de las Naciones Unidas
Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible
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Good health and well being
ASJC Scopus subject areas
- Health(social science)
- Communication
- Public Health, Environmental and Occupational Health
- Library and Information Sciences
Huella
Profundice en los temas de investigación de 'Programmatic research to increase the effectiveness of health communication campaigns'. En conjunto forman una huella única.Citar esto
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