Short-term effects of an anti-marijuana media campaign targeting high sensation seeking adolescents

Michael T. Stephenson; Philip Palmgreen; Rick H. Hoyle; Lewis Donohew; Elizabeth Pugzles Lorch; Susan E. Colon

doi:10.1080/00909889909365535

Short-term effects of an anti-marijuana media campaign targeting high sensation seeking adolescents

Michael T. Stephenson
, Philip Palmgreen
, Rick H. Hoyle
, Lewis Donohew
, Elizabeth Pugzles Lorch
, Susan E. Colon

Producción científica: Article › revisión exhaustiva

57 Citas (Scopus)

Resumen

Sensation seeking, a biologically-based personality variable, is strongly related to both drug use and preferences for highly novel, arousing, and/or unconventional messages and TV programs. This connection is the basis of a targeting strategy in an anti-marijuana public service announcement campaign in a medium-sized market aimed at high sensation seeking adolescents. Data from the first half of the media campaign suggest that the anti-marijuana PSAs are reaching the target audience's marijuana-related beliefs, attitudes, and behaviors in the experimental city when compared to the control city. Implications for future campaigns are discussed.

Idioma original	English
Páginas (desde-hasta)	175-195
Número de páginas	21
Publicación	Journal of Applied Communication Research
Volumen	27
N.º	3
DOI	https://doi.org/10.1080/00909889909365535
Estado	Published - ago 1999

Nota bibliográfica

Funding Information:
Mike Stephenson is an assistant professor in the Department of Communication at the University of Missouri. Philip Palmgreen andLewis Donohew areprofessors intheDepartment ofCommunication at the University of Kentucky where Elizabeth Pugzles Lorch and Rick Hoyle are professors in the Department of Psychology. Susan E. Colon is a postdoctoral researcher at the University of Illinois-Chicago. This research is supported byGrant DA06892-08 from theNational Institute onDrug Abuse. Direct correspondence to thefirst author at theDepartment of Communication, University of Missouri, 115 Switzler Hall, Columbia, MO65211.

Copyright:
Copyright 2017 Elsevier B.V., All rights reserved.

Financiación

Mike Stephenson is an assistant professor in the Department of Communication at the University of Missouri. Philip Palmgreen andLewis Donohew areprofessors intheDepartment ofCommunication at the University of Kentucky where Elizabeth Pugzles Lorch and Rick Hoyle are professors in the Department of Psychology. Susan E. Colon is a postdoctoral researcher at the University of Illinois-Chicago. This research is supported byGrant DA06892-08 from theNational Institute onDrug Abuse. Direct correspondence to thefirst author at theDepartment of Communication, University of Missouri, 115 Switzler Hall, Columbia, MO65211.

Financiadores
Institute onDrug Abuse

ASJC Scopus subject areas

Communication
Language and Linguistics

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abstract = "Sensation seeking, a biologically-based personality variable, is strongly related to both drug use and preferences for highly novel, arousing, and/or unconventional messages and TV programs. This connection is the basis of a targeting strategy in an anti-marijuana public service announcement campaign in a medium-sized market aimed at high sensation seeking adolescents. Data from the first half of the media campaign suggest that the anti-marijuana PSAs are reaching the target audience's marijuana-related beliefs, attitudes, and behaviors in the experimental city when compared to the control city. Implications for future campaigns are discussed.",

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AU - Donohew, Lewis

AU - Lorch, Elizabeth Pugzles

AU - Colon, Susan E.

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Short-term effects of an anti-marijuana media campaign targeting high sensation seeking adolescents

Resumen

Nota bibliográfica

Financiación

ASJC Scopus subject areas

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