TY - JOUR
T1 - Sports on traditional and newer digital media
T2 - Is there really a fight for fans?
AU - Gantz, Walter
AU - Lewis, Nicky
N1 - Publisher Copyright:
© The Author(s) 2014.
PY - 2014/12/26
Y1 - 2014/12/26
N2 - In this essay, we examine a series of platform, content, reception, and lifestyle factors likely to shape sports fans' use of traditional and newer digital media. Because of signal fidelity, screen size, presence, and the rights to air top-tier sports events, television is likely to remain the medium of choice for fans ready to watch live sports. Fans will use newer media, with their interactive options and affordance of agency to supplement and enhance their viewing experience. Although traditional and newer media are competing for fan attention and advertising dollars, use of these media for live sports is not a zero-sum game. This may not be the case for sports journalism and related programming about sports where, over time, fans may turn to newer media at the expense of the old.
AB - In this essay, we examine a series of platform, content, reception, and lifestyle factors likely to shape sports fans' use of traditional and newer digital media. Because of signal fidelity, screen size, presence, and the rights to air top-tier sports events, television is likely to remain the medium of choice for fans ready to watch live sports. Fans will use newer media, with their interactive options and affordance of agency to supplement and enhance their viewing experience. Although traditional and newer media are competing for fan attention and advertising dollars, use of these media for live sports is not a zero-sum game. This may not be the case for sports journalism and related programming about sports where, over time, fans may turn to newer media at the expense of the old.
KW - agency
KW - digital media
KW - sports content
KW - sports fans
KW - technological affordances
KW - television
UR - https://www.scopus.com/pages/publications/84921473725
UR - https://www.scopus.com/inward/citedby.url?scp=84921473725&partnerID=8YFLogxK
U2 - 10.1177/1527476414529463
DO - 10.1177/1527476414529463
M3 - Article
AN - SCOPUS:84921473725
SN - 1527-4764
VL - 15
SP - 760
EP - 768
JO - Television and New Media
JF - Television and New Media
IS - 8
ER -