The dynamics of social media influencer-driven CSR advertising: The role of sponsorship disclosure and perceived similarity

Mikyoung Kim, Hyun Ju Jeong

Producción científica: Article › revisión exhaustiva

4 Citas (Scopus)

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Profundice en los temas de investigación de 'The dynamics of social media influencer-driven CSR advertising: The role of sponsorship disclosure and perceived similarity'. En conjunto forman una huella única.

Social Sciences

Psychology