The impact of 'media contact' on attitudes toward gay men

In order to understand better the relation between 'media contact' and attitudes, college students were asked to view a documentary film depicting events surrounding the life and death of a prominent gay politician. The participants completed the Attitudes Toward Homosexuals Scale during screening sessions and either prior to or after viewing the documentary. The film had a significant and positive effect on attitudes. In addition, data on the mood of the subjects were collected and analyzed in light of Devine's (1989) model of prejudice. The findings suggest possible extensions for Devine s model.