The impact of message sequencing in the new product introduction process: Boosting message retention and its impact on product attitude

Producción científica: Article › revisión exhaustiva

Idioma original	American English
Número de artículo	https://digitalcommons.kennesaw.edu/amj/vol2/iss2/2
Páginas (desde-hasta)	14-39
Publicación	Atlantic Marketing Journal
Estado	Published - 2013

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TY - JOUR

T1 - The impact of message sequencing in the new product introduction process

T2 - Boosting message retention and its impact on product attitude

AU - Ivanov, Bobi

AU - Parker, Kimberly

AU - Sims, Jeanetta

AU - Yoo, Chan

PY - 2013

Y1 - 2013

M3 - Article

SN - 2165-3887

SP - 14

EP - 39

JO - Atlantic Marketing Journal

JF - Atlantic Marketing Journal

M1 - https://digitalcommons.kennesaw.edu/amj/vol2/iss2/2

ER -