TY - JOUR
T1 - The role of website format, blog use, and information-gathering acquaintance in online message assessment
AU - Greer, Jennifer
AU - Pan, Po Lin
N1 - Publisher Copyright:
© 2015 Elsevier Ltd. All rights reserved.
PY - 2015
Y1 - 2015
N2 - By manipulating branded editorial, branded blog, and non-branded blog in a between-subjects experiment, this study examined online message perceptions in terms of credibility, quality, preference, and persuasiveness. The study explored whether website format, blog use, and information-gathering acquaintance would come into play when media users evaluated news information of various websites. Results suggested that the participants who evaluated websites as more credible did not translate into higher credibility ratings of the messages on the websites, nor did it lead to greater ratings of quality, preference, and persuasiveness. Additionally, information-gathering acquaintance and blog use were two crucial factors to online message perceptions. Both information-gathering acquaintance and blog use yielded joint effects with website format on online message perceptions. Moreover, blog use was found as less relevant to online message assessment than information-gathering acquaintance.
AB - By manipulating branded editorial, branded blog, and non-branded blog in a between-subjects experiment, this study examined online message perceptions in terms of credibility, quality, preference, and persuasiveness. The study explored whether website format, blog use, and information-gathering acquaintance would come into play when media users evaluated news information of various websites. Results suggested that the participants who evaluated websites as more credible did not translate into higher credibility ratings of the messages on the websites, nor did it lead to greater ratings of quality, preference, and persuasiveness. Additionally, information-gathering acquaintance and blog use were two crucial factors to online message perceptions. Both information-gathering acquaintance and blog use yielded joint effects with website format on online message perceptions. Moreover, blog use was found as less relevant to online message assessment than information-gathering acquaintance.
KW - Blog use
KW - Information-gathering acquaintance
KW - Online message perceptions
KW - Website format
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U2 - 10.1016/j.tele.2015.02.001
DO - 10.1016/j.tele.2015.02.001
M3 - Article
AN - SCOPUS:84929340077
SN - 0736-5853
VL - 32
SP - 594
EP - 602
JO - Telematics and Informatics
JF - Telematics and Informatics
IS - 4
ER -