U.S. peach producer preference and willingness to pay for fruit attributes

Shuoli Zhao; Chengyan Yue; James Luby; Karina Gallardo; Vicki McCracken; James McFerson; Desmond R. Layne

doi:10.21273/HORTSCI10966-16

U.S. peach producer preference and willingness to pay for fruit attributes

Shuoli Zhao
, Chengyan Yue
, James Luby
, Karina Gallardo
, Vicki McCracken
, James McFerson
, Desmond R. Layne

Producción científica: Article › revisión exhaustiva

9 Citas (Scopus)

Resumen

This study investigates U.S. peach producers’ willingness to pay (WTP) for potential improvement of peach fruit attributes. Data were collected from 124 U.S. peach producers. The choice experiment and socioeconomic data were analyzed using mixed logit (ML) models to estimate the producer WTP and preferences for peach attributes. The results indicate that the WTP for attribute values vary across peach producers from different production regions (California and eastern United States), with different selling targets (fresh and processed) and different orchard sizes (smaller or larger than 15 acres). These results provide useful information for peach breeders in prioritizing traits in their breeding programs.

Idioma original	English
Páginas (desde-hasta)	116-121
Número de páginas	6
Publicación	HortScience
Volumen	52
N.º	1
DOI	https://doi.org/10.21273/HORTSCI10966-16
Estado	Published - ene 2017

Nota bibliográfica

Publisher Copyright:
© 2017, American Society for Horticultural Science. All rights reserved.

Financiación

This research was funded by the USDA National Institute of Food and Agriculture Specialty Crop Research Initiative project "RosBREED: Enabling marker-assisted breeding in Rosaceae" (2009-51181-05808).

Financiadores	Número del financiador
USDA National Institute of Food and Agriculture Specialty Crop Research Initiative	2009-51181-05808

ASJC Scopus subject areas

Horticulture

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abstract = "This study investigates U.S. peach producers{\textquoteright} willingness to pay (WTP) for potential improvement of peach fruit attributes. Data were collected from 124 U.S. peach producers. The choice experiment and socioeconomic data were analyzed using mixed logit (ML) models to estimate the producer WTP and preferences for peach attributes. The results indicate that the WTP for attribute values vary across peach producers from different production regions (California and eastern United States), with different selling targets (fresh and processed) and different orchard sizes (smaller or larger than 15 acres). These results provide useful information for peach breeders in prioritizing traits in their breeding programs.",

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AU - Zhao, Shuoli

AU - Yue, Chengyan

AU - Luby, James

AU - Gallardo, Karina

AU - McCracken, Vicki

AU - McFerson, James

AU - Layne, Desmond R.

PY - 2017/1

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KW - Farm size

KW - Marketing

KW - Production targets

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U.S. peach producer preference and willingness to pay for fruit attributes

Resumen

Nota bibliográfica

Financiación

ASJC Scopus subject areas

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