Uses and Grats 2.0: New Gratifications for New Media

S. Shyam Sundar; Anthony M. Limperos

doi:10.1080/08838151.2013.845827

Uses and Grats 2.0: New Gratifications for New Media

S. Shyam Sundar
, Anthony M. Limperos

Communication

Producción científica: Article › revisión exhaustiva

844 Citas (Scopus)

Resumen

This article responds to recent calls for conceptual and methodological refinement, issued by uses-and-gratifications scholars (Rubin, 2009; Ruggiero, 2000), for studying emergent media. Noting that studies on the uses of the Internet have generated a list of gratifications that are remarkably similar to those obtained from older media, it identifies two measurement artifacts-(1) measures designed for older media are used to capture gratifications from newer media; and (2) gratifications are conceptualized and operationalized too broadly (e.g., information-seeking), thus missing the nuanced gratifications obtained from newer media. It challenges the notion that all gratifications are borne out of innate needs, and proposes that affordances of media technology can shape user needs, giving rise to new and distinctive gratifications. A sample of new gratifications and potential measures for those are provided.

Idioma original	English
Páginas (desde-hasta)	504-525
Número de páginas	22
Publicación	Journal of Broadcasting and Electronic Media
Volumen	57
N.º	4
DOI	https://doi.org/10.1080/08838151.2013.845827
Estado	Published - 2013

Nota bibliográfica

Funding Information:
The first author was supported in this research by the U. S. National Science Foundation (NSF) via Standard Grant No. IIS-0916944 and by the Korea Science and Engineering Foundation under the WCU (World Class University) program funded through the Ministry of Education, Science and Technology, S. Korea (Grant No. R31-2008-000-10062-0) and awarded to the Department of Interaction Science, Sungkyunkwan University, Korea (where he served as visiting professor).

Financiación

The first author was supported in this research by the U. S. National Science Foundation (NSF) via Standard Grant No. IIS-0916944 and by the Korea Science and Engineering Foundation under the WCU (World Class University) program funded through the Ministry of Education, Science and Technology, S. Korea (Grant No. R31-2008-000-10062-0) and awarded to the Department of Interaction Science, Sungkyunkwan University, Korea (where he served as visiting professor).

Financiadores	Número del financiador
Department of Interaction Science
U.S. Department of Energy Chinese Academy of Sciences Guangzhou Municipal Science and Technology Project Oak Ridge National Laboratory Extreme Science and Engineering Discovery Environment National Science Foundation National Energy Research Scientific Computing Center National Natural Science Foundation of China	IIS-0916944
Sungkyunkwan University
Korea Science and Engineering Foundation
Science and Technology Development Center, Ministry of Education	R31-2008-000-10062-0

ASJC Scopus subject areas

Communication

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10.1080/08838151.2013.845827

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title = "Uses and Grats 2.0: New Gratifications for New Media",

abstract = "This article responds to recent calls for conceptual and methodological refinement, issued by uses-and-gratifications scholars (Rubin, 2009; Ruggiero, 2000), for studying emergent media. Noting that studies on the uses of the Internet have generated a list of gratifications that are remarkably similar to those obtained from older media, it identifies two measurement artifacts-(1) measures designed for older media are used to capture gratifications from newer media; and (2) gratifications are conceptualized and operationalized too broadly (e.g., information-seeking), thus missing the nuanced gratifications obtained from newer media. It challenges the notion that all gratifications are borne out of innate needs, and proposes that affordances of media technology can shape user needs, giving rise to new and distinctive gratifications. A sample of new gratifications and potential measures for those are provided.",

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AB - This article responds to recent calls for conceptual and methodological refinement, issued by uses-and-gratifications scholars (Rubin, 2009; Ruggiero, 2000), for studying emergent media. Noting that studies on the uses of the Internet have generated a list of gratifications that are remarkably similar to those obtained from older media, it identifies two measurement artifacts-(1) measures designed for older media are used to capture gratifications from newer media; and (2) gratifications are conceptualized and operationalized too broadly (e.g., information-seeking), thus missing the nuanced gratifications obtained from newer media. It challenges the notion that all gratifications are borne out of innate needs, and proposes that affordances of media technology can shape user needs, giving rise to new and distinctive gratifications. A sample of new gratifications and potential measures for those are provided.

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Uses and Grats 2.0: New Gratifications for New Media

Resumen

Nota bibliográfica

Financiación

ASJC Scopus subject areas

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